The Baby Boomer generation is a hotly sought after market and has been for some time now. Perhaps you’ve marketed a few items to this generation. Maybe you’ve had some success. However, if you are trying to market to Baby Boomers you need to narrow your age group. Why? Because the generally accepted time frame of this demographic is someone born between 1946 and 1964. That is one wide range of ages to target!
First, Part B premium is the amount you pay with Traditional Medicare (not including a medicare advantage and medicare supplement plan) for the part of Medicare that deals with physician costs. This is different from Part A which deals with Hospital costs and generally does not require a premium payed as it has been deducted from payroll during the course of your lifetime (in theory). Part B, however, does require payment and is voluntary…you must sign up for it. Each year, Medicare releases the annual deductibles and premiums as these amounts are generally indexed to inflation and will gradually (hopefully) increase with time. This is where you can find more information on how much you will pay for your Part B premium and the true extent of “means tested” comes into focus.
You may have dental coverage through your Medicare supplement or maybe with your Medicare advantage plan but you have found it just doesn’t pay enough of the dental bill. You may even own a dental insurance policy while it is much better in paying the dental bills the cost to own it is just too high.
If you take a look at the next plan down from F, plan G, you will see that it has almost the exact same coverage with the exception that G does not pay the Medicare part B deductible. The Medicare part B deductible for the year 2011 was $162. This is how much you will pay one time per year for out-of-pocket doctor’s office charges.
Although all lines of insurance agents can launch a telemarketing campaign, this article is going to target the sale of individual health and life products. There is a different script and method for telemarketing consumers for senior products such as medicare supplements and P&C.
From data supplied by the US Census Bureau, we know that we have a huge population of aging Americans. When we take this group of people and put them all together in a single demographic, we are causing a marketing nightmare. How can you market to Boomers as if they are all the same age when the period in history that we refer to spans almost two decades?
Locating the right kind of medicare supplement insurance is quite simple. As long as individuals plan ahead and get something as soon as possible they are going to be all ready to go. Get started with the process as soon as possible and get in touch with the right kind of companies.