Website Design Rates – You (Usually) Get What You Pay For

Basically, when you are researching web design rates and are looking at these high prices, the simple answer is: yes. Some firms charge upwards of $10,000 for a simple website design, and you can’t honestly think that is worth it, right? Well, yes. But the truth of the expense is what is the value of a great web design?

I have long sung the benefits of working with a web design firm that truly knows the benefits of Search Engine Optimization (SEO) and its practices. Many firms will say they create SEO friendly websites, but the only optimization on the site are a couple meta tags that give virtually no value. This is NOT and never has been SEO! It is rare to finding a design firm that truly understands how to optimize sites and can create powerful SEO websites but this combination of talents truly separates that web design firm from the rest of the pack.

How much will it cost for a good DIY website builder? Some start at a few dollars a month and others cost a lot more. It’s not just about price, though, it’s about value. Make sure you understand the full pricing requirements and compare value add when looking at multiple providers.

The contents of the Website comprises of relevant and meaner full things. By this you can acquire more visitors. Not required Blinking of text and animated GIFs distract the visitor so it must be avoided. For every page there must be a Menu and a link to the home page. If the website consists of large contents so it must contain a search bar. The Background color combinations comprise of light colors because it will help in reading the contents at the visitor end.

If you have the funds to hire a branding expert, do it. Good branders have spent years studying what works for different businesses and different industries. They have a wealth of knowledge that you can’t replicate in a few months of doing research. They know the right questions to ask and the right way to position your company for success.

Yes, the rules are getting in the way. In print, you have the flexibility to use pretty much any font you want. You many need to convert the font to outlines, but at least you can use it. There are some frustrations such as printer requirements and PMS versus CMYK color complexities. But, overall, the world of print is far more predictable than the world of affordable website design packages.

Avoid splash pages- while they may look pretty when well designed, they serve no real purpose and they can be a deterrent to your visitors. A splash page can actually encourage visitors to click away. Instead, you want them to see all the value that your website has to offer from the start.

I wish success to you all. Enjoy this brave new online world we have, and add some extra cash to your income with some fun filled opportunities. You won’t regret it.