But then everything changed. It was gradual too, so it snuck-up on people and caught them off-guard. The Internet started to gain traction and small business marketing budgets starting to diversify and allocate a portion for online advertising opportunities. They still spent a good deal with “the book”, mostly because the web was still a nascent marketing channel and the opportunities were limited. So YP sales people kept taking orders and continued to make money; granted a little less but still a good income. So, although everyone knew the web was gaining a little, they remained calm. Directories rolled out a few new features to help YP ads stand out. They released a website to increase advertising opportunities and tried to evolve. They just did it so slowly.
Want to reach your online audience? Try hiring an Internet-savvy marketer. That’s the first step to winning some credibility. Don’t just look at the resume, ask her what was the most unusual way she reached her target and met her goals. The cyber- savvy is the one you hire.
Deciding on how you are going to measure the results of your campaign is vital. You need to know how you did in terms of exposure and income if you are to discover how successful you were and what lessons you can learn for future campaigns.
You can build up more of a long term traffic goal through good clean articles. This won’t just help bring in Christmas traffic for this year, once the articles are indexed it becomes traffic for life.
Ask for a discount… Sometimes it’s just as simple as picking up the phone and asking for a discount. If you reach a friendly customer service agent that is eager to gain your business, they’ll have no problem giving you a 5-10% discount.
Every company has to leave the old-fashioned way of doing business in this modern day and time. Every wise entrepreneur would never hesitate to take their business venture online and hire a Digital Marketing Agency Singapore that will help them create a responsive website. They must make sure that the firm that they are hiring is well-versed about SEO or Search Engine Optimization.
A: It’s actually true. I was hired to help out with Al Gore’s “technology pavilion.” So I was there, in the bitter cold, in a tent, not far from a checkpoint, where a secret service agent would stop a car, look at documents, and then take a mirror on a stick, to try to see bad things hidden under the vehicle. I remember thinking how certain I was that he really couldn’t see much under those cars. So when I got home I tested it out, and all you can see is the outer rim of the car — barely. That leaves a lot of room for hiding dangerous things. And I got to thinking about how else that could be done, but in a way that could see as much as possible of the underside of the whole car.
Check to see if your project will be developed in house or if it will be outsourced. Ask to meet the design or technical team. If work is going to be outsourced, find out where, are you able to contact the team? There are many cases of company’s who have an account management team, and an outsourced development team. It’s common for technical development to be done off shore as resources abroad are cheaper. The problem with this scenario is guaranteeing the quality of the work produced. Does the account management team check the back end code? Does it meet current guidelines and legal requirements? Can they be flexible enough to meet your needs?