Making Social Media Work For Sales

Google has created this thing called Google Profile, which is their way of centralizing your data. It looks like they are potentially building it as a social network, with people being able to add you as at least as contacts, or friends or fans. You really never know what’s going on in Google — they throw a bunch of stuff against the wall to see if it sticks and works.

If you ask me, there is nothing worse than landing on a website only to find a virtual waste dump of social media feeds, pointless widgets and every blog post the company has ever written flashing in blinking lights on the homepage. No one wants to see this when they walk through your door – trust me. There is a big difference between an interactive site and a lack of editing.

It gives away content and ideas you should be charging for. Simply put: The more you give, the more you receive in social media. You need to let go of the idea that all the content you produce is is proprietary, engage with your audience, and encourage them to share what you’ve created.

Perhaps democracy and democratization are the wrong words (even though it sounds catchy). What social media has done is unleash the power of communication and connection one person at a time. Communicating one-on-one always had a powerful effect on us because it enabled us to connect with one another. Everything you read and hear about get fit requires connection and building relationships. Remember when communication consisted of three choices?

Solution? Make social media icons subtly prominent. There is a middle ground. If someone wants to follow you on Twitter, they will find the icon, even without all of the blinking lights, feeds and arrows.

SM is for every company. Wrong! Your company is going to be competing with hundred other social media profiles firms in your space to get the attention of online gurus. If your company sells office products, you should probably save your money. I once had a competing recruiter ask a client who was in telecommunications hardware if the marketing person in which they needed to hire had to have experience in the medium. If none of your main competitors have an Alexa rating under 200,000, then creating a buzz through these types of platforms will cost too much money and probably won’t have much effect.

Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.

Re-purpose your content. This is the one of the easiest ways to publish a wide range of content. If you wrote an article that did great consider making a video of it. Post it on the video sites, such as YouTube, and of course your blog. Make a presentation, an audio for those that want to listen rather then read and even a Top Tips list for a free eBook. You have many options to help you reach the widest audience possible.