Social Media – You Becoming The Media

Sometimes you hear something online that is so out there- so ridiculous- so stupid actually that you wonder if the person who said it was joking. But if you’re like me, I begin asking all the right questions to lead me to where I need to be in my business when this kind of thing arises.

Google Analytics is an excellent tool to monitor your web traffic. It’s easy to set-up and you’ll get valuable information. You’ll get insightful information on where your traffic is coming from, what people are doing when they get to your site, what keeps people there and what makes people leave. Best of all? It’s free. If you’re not using this tool, we suggest you start right away.

12. MEASURE your impact: Because you set goals and objectives you will know your key metrics. If you are a small business who couldn’t hire an expert and didn’t really know what to expect or measure, it’s okay! Many companies are in the same boat. However, regardless measurement is key! Track your Facebook fans, twitter followers. Track what content they responded positively to.

Blogging – Two to three blog posts a week should be the minimum if you want to keep your blog from getting “dusty”. Internet search engines like web sites that change and are always updated.

Idea #6- Join as many local networking groups as you can and be sure and exchange invitations to join each others social media accounts. Many local networks can be found online, especially on LinkedIn. Don’t forget to join as many groups as you can on LinkedIn to participate and get followers. Don’t be shy, they are there for the same reason.

Use good judgment on the homepage and don’t bury your main calls to action for the sake of gaining a follower on Twitter. And while your at it, let them “Like” you on Facebook right from your website. Your prospect is there because you invited them. Don’t release them into the SoMee Social ONG jungle as soon as they arrive. Chances are, they may end up “Liking” you on Facebook, but the moment someone posts a photo in their newsfeed, your customer, and your sale, are as good as gone.

The top 10 social media blogs are listed below. Be careful not to get overwhelmed by the vast amount of knowledge contained in them. Remember to take things slow, one step at a time. If you learn something which you can implement straight away, then do it! Don’t think after you’ve just read some crazy new secret “Oh, that’s a good idea… I’ll apply that to my business tomorrow,” and then keep trawling the blogs for the rest of the night. As soon as you learn something, put it into action. Once you’re done with that, find another strategy to implement. Step by step you will slowly but surely begin to see concrete results!

Out of all these points, the true key to success on any social site is engagement and time. Time you spend on getting better on that specific social media site.