Internet marketers are afraid to get their hands dirty. I’m not talking about illegal dirty. I’m talking about doing some hard work. So many want to take the easy way out. They want to set up some push button system where they can go hang out at the beach and let their business run on its own. While it’s certainly possible to reach that point, it doesn’t happen overnight. The marketer first has to get into the trenches and get his hands dirty. How? Well, this article is going to touch on some basics.
As more people potential customers future employers competitors media representatives friends and family and even your enemies turn to Google for information about you or your business Google has become more than just a search engine for data it has evolved into a sort of online blogs PR or reputation engine.
Readers might not understand exactly what you want them to do, so make sure that your article marketing campaign is as explanatory as it can be. You want to be very direct with your readers and tell them explicitly what you want them to do and what you need from them. Don’t keep any secrets here.
Finally, the e-mail address that you don’t care if people sell or send out to other people, is the one you should use for info request and PDF downloads.
You can leverage and exploit other people’s blogs as well. Look for high traffic look at my logo or power blogs, and choose those that are relevant to your target readers or niches. Post a good comment to articles in the blog, and then add the URL of your own blog to it, to interest readers from those other blogs to go to your website for additional information.
Be smart when picking your topics. Do not even consider what you like when choosing the topics for your articles. Always remind yourself that the reason you’re sinking your teeth into this endeavor is because you would like to capture the attention of your potential buyers. So, give them what they want. Talk about their problems, their areas of interest, their goals, and their burning questions. Just make sure that these are all related to the products that you’re selling. Then, share a slice of your expertise and offer them solutions, answers, guides, tips, and techniques.
Although there are many aspects of blog marketing, you will see that these are the most important. If you have all these tools and techniques in place, then it is likely that you get some great traffic. If not just keep working on it. The hard work is going to pay and you’ll be glad you did.