Everybody needs website traffic for their business. But what is the best way to get more website traffic? There are many ways, and here’s what I recommend:
I use a combination of SEO (search engine optimization) and pay per click advertising. The idea is to use content to drive traffic, and then use PPC to drive qualified visitors to your site. With SEO, we focus on keywords and key phrases to get people to our sites. We know that keywords are what people are going to use to find us, so it’s a no-brainer to go after them first.
Of course, the key is to be competitive with the keywords. If you make people type in words and phrases that are not relevant to your website, they’re not going to even bother.
Webmasters use keywords like a bee to ward off a bee. If you’re competing against Google for those keywords, you need to dominate those keywords.
SEO is really quite simple. You just need to build a site that can rank well for your targeted keywords. If people can’t find you, they won’t come. And you’ll lose money if you don’t use keywords effectively.
Buying targeted website traffic is a very different strategy. We use pay per click campaigns to get people to visit our sites. We get those visitors and then we sell those visitors on a product or service to convert them into buyers.
The idea is to use content to get people to come back to visit more, and then use PPC to bring them to our site. That’s a perfect approach to using SEO and PPC.
If you’re using a PPC campaign, you need to have high conversions. It’s very important to give people something for nothing.
You also need to make sure you have great customer service. With this in mind, you need to ensure that you have an easy-to-use site and great features that show how your site can help people.
With Google AdWords, we focus on the specific keywords and phrases that are relevant to our industry. We send links out to website publishers who are interested in our products and services.
While we make a commission on those sales, we really want to show a clear return on investment with PPC. They have great tools for tracking conversion rates.
Because they’re so good at measuring and reporting, they can really deliver great results. You’ll be glad you tried PPC marketing.